a letter, once a month

The next essay, in your inbox.

One letter, on the second Tuesday of each month. The current essay in full, occasionally a framework, never a marketing email. Two thousand readers, mostly senior. Unsubscribe with one click.

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Where should the letter arrive?

One email a month. Unsubscribe in one click. No tracking pixels, no list rentals, no second list you didn't sign up for.

What you'll receive

  • The month's essay in full, the day it is published.
  • Occasional printable frameworks, when a new one is ready.
  • A short note when a cornerstone essay is updated.

What you won't receive

  • Marketing emails or sales sequences.
  • Promotions for the advisory practice.
  • Anything more often than once a month.
2,000readers
47letters since 2022
12×a year
1click to unsubscribe

A few questions.

Who is the letter for?

Senior customer-experience executives. Chief customer officers, SVPs and heads of service operations, the leaders who carry CX programmes inside large companies. Industry-agnostic. The writing is in English so it reads anywhere.

How often will it arrive?

Once a month, on the second Tuesday. No second list, no breaking-news emails, no resends. If a cornerstone essay is updated, you'll see one short note. Otherwise, monthly.

Is the library free?

Yes. Nothing on this site is gated. The library exists to do the writing well, not to convert. The advisory practice runs by referral elsewhere.

Will I be marketed to?

No. No tracking pixels, no list rentals, no sales sequences. The letter is the letter. The unsubscribe link works.

Can I read the back catalogue?

Yes. The full archive is open: the archive. Forty-seven letters and counting, in reverse chronological order, filterable by pillar and by type.